July 25, 2013

Damn Right

I hate search engine optimization (SEO) theories with the white hot intensity of a billion suns, because I think they're all basically bullshit and have the effect of turning writing in a formulaic paste of numbing conformity.

Once again, James Lileks nails it:

When you wander around the web every day you take highways and footpaths. You hit the big sites, meander through your bookmarks of niche sites. I donít know what you visit and I donít consult any logs that tell where traffic comes from, but Iíd be willing to bet I donít get a single hit from sites devoted to blogging or writing. To be specific: sites that tell you how to be a better blogger. I believe there are several hundred thousand of them, bursting with tips on how to snag the unblinking eye of the Google Spiders, how to boost your search-engine results to the toppermost of the list, and all the other things too depressing to consider. Theyíre all about content! and their content has all the joy of eating a plate of peppered putty.

Posted by Ryan at July 25, 2013 12:28 PM | TrackBack
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