March 26, 2003

Chevy Forced To Defend Slogan

Chevy Forced To Defend Slogan
Automaker Insists It's "Like A Rock," Not "Like Iraq"

DETROIT, Mich. (Rhodes Media Services) -- Following a backlash of unexpected criticism in the marketplace, American automaker Chevrolet was forced to explain to an outraged American public that its treasured slogan is actually "Like A Rock," not "Like Iraq," an accusation leveled earlier in the month by rival automaker, Ford.

At a hastily convened press conference, Kurt Ritter, Chevrolet's marketing general manager, fielded questions from reporters representing media outlets from around the nation.

"I can assure you that this is all just a big misunderstanding," said Ritter. "We don't want our high quality vehicles to be associated in any way with Saddam Hussein or the ongoing war in Iraq. So, let me just underscore, right off the bat, that our slogan is 'Like. . .A. . .Rock."

Some journalists in the reporting pool remained skeptical. Reporter Jim Dwyer of the New York Times asked for further clarification.

"So, let's just be totally clear here," said Dwyer. "You're saying that your vehicles are, in fact, similar to granite boulders, and are not necessarily analogous to a war torn country under an oppressive dictatorial regime. Is that correct?"

Although Ritter took issue with comparing Chevrolet vehicles with granite boulders, he admitted that, essentially, Dwyer's clarification was correct.

Posted by Ryan at March 26, 2003 12:03 PM
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